Hi, so I am positive I under utilize much of my personal social media when it comes to business. So much is available to us as business people and artists that allows us to build truly huge Social Media Followings World Wide. I know that rule number 1 of marketing is to market until you no longer have to introduce yourself. I see other photographers successfully utilizing Social Media Followings to create some very significant real world opportunities. Where I struggle with building strong Social Media following is that it takes so darn much time to stay on top of it. I have considered hiring the duties out but a part of me says that is unfair to those who would follow me and want to hear what I am saying about the work, the industry and the art rather than hearing what a paid assistant has to say about it. As a result with the exception of my Facebook I struggle to find the time to utilize the tools made available to be by social media outlets such as Instagram, Tumblr, Pintrest, Twitter etc. For me it is a double edged sword, I know there is benefit in going all out in the building of a social media brand but I still believe I should spend more time doing the things I am good at rather than the things I am not so social media gets pushed to the back. There is no point it would seem in approaching Social Media Branding from a part time, half in position. It seems that the results can only be counted on by those who build big numbers. So with that in mind, how should we as artists and professionals balance the time commitment needed and should that balance be different for Professionals and Non Professionals?
Here is my current Instagram page http://instagram.com/realdealphoto
as you can see my use of it is sporadic at best though I hope to find that balance and start building my presence. So what does everyone else think, should a person concentrate on building the huge numbers needed for social media success in one place only say just Instagram or is the best plan of attack a consistent effort across multiple outlets?