TomCofer wrote:Nice re-work
Duck wrote:Thanks Steven, I appreciate the comments.
I feel the first one was too soft on the focus too. That's another reason for the reshoot. Of course, after the thought I should have cleaned up the message even more to read;
"Revealing beauty through visual truthfulness."
I'll have to redo it with the new saying as it reads better. Not as awkward. Probably too late to submit.
Steven G Webb wrote:I like the statement as it reads in the second photo...
“Revealing beauty through visual truthfulness”
I like pretty. I like things that are new and shiny and sleek. I like things that are clean and crisp and factory fresh. I also like grunge and splatter and mess. Broken things, decaying rubble, rusty metals and weathered wood make for glorious imagery. What all these things have in common is they can be presented as a form of beauty.
As an artist, I enjoy imagery that makes me see the beauty of the subject and that is a commodity every photographer can sell. After all, the job of the commercial photographer is to make the client’s product look enticing enough to buy.
Personally, there is only so much I will do to sell that beauty. When a product image breaks past the boundaries of reality and becomes a bold faced lie, I don’t want to be associated with that. Bringing out the beauty of a product is one thing. Creating what isn’t there is another.
Balance with visual beauty is capturing the ‘idea’ of a product. Ideas and concepts are ephemeral and often the photographer is asked to give it substance. That creates another potential line between truth and fabrication.
I chose this image to help illustrate how beauty can be brought out of a product without creating a lie. It is an image of a real light bulb photographed under real conditions with real electricity. It is not a fake bulb manipulated to look like it is illuminated.
However, the reality is broken by representing it without a power source. This was a conscious decision because it transforms an object into a concept. This symbol is synonymous with the concept of ‘idea’. The proverbial light coming on over one’s head when an idea is birthed is as old as the light bulb itself.
One may argue that displaying a lit, floating bulb with no visible source of power is, by default, a lie and that is true. That just indicates that boundaries are flexible and truths can be stretched and bent according to what drives the message. If the message is true then the end results are justifiable. So long as truth is maintained.
The choice to use this particular style of bulb was also a conscious decision. I, myself, am not new and shiny. Like this bulb, I’ve been around for a while but I’m still working. I’m still generating ideas and I can still polish up nicely.
The font chosen reflects both beauty and age. A slight glow was added to reflect the glow from the bulb. No dark lights here.
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